With Super Bowl Ads just around the corner, University of Minnesota Carlson School of Management professor Joe Redden explains why we love commercials that have jingles. Jingles are so fun for the viewer and listener because while we may be singing them over and over again in our head, it also gives the consumer a strong memory of a specific product - which advertisers love. From the McDonald's Fillet of Fish commercial to the classic, "I want to be an Oscar Mayer wiener," advertisers have a history of producing memorable ear worms. Redden's teaching and research focuses on consumer experience with satiation, variety, and quantity.
This video is part of the Expert Perspectives series at the University of Minnesota.
satiation inhibits the desire to eat more food Why do we love jingles? | |
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| Music | Upload TimePublished on 4 Feb 2010 |
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